As announced by gambling giant Amaya, after a brief set-up phase they are launching their PokerStars virtual gaming services in the US state of New Jersey.
In mid-March, New Jersey became PokerStars’ stepping-stone in their ‘conquest’ of the American market, with the company submitting a limited range of wagering opportunities from their portfolio to the New Jersey Division of Gaming Enforcement for assessment. Now that the approval from state’s regulatory bodies has been received, PokerStars can start a full-on entry.
As reported by Norske Nyheter, what New Jersey gamblers now come into possession of is a nice variety of casino and slot games of all kinds, including slot machines, blackjack, roulette, and a fully-featured poker platform, all available in desktop and mobile versions. David Baazov, Amaya’s CEO, assures his company “could not be more proud to bring PokerStars to New Jersey”, and they “look forward to providing the most exciting, innovative and secure gaming experience to New Jersey”.
NYX GamingGroup, known to have already launched a selection of PokerStars’ gaming products in New Jersey, is reported to also assist the company in their planned full-scale market penetration. The set of new games that the choice is to be expanded by, now also includes ‘An Evening With Holly Madison’ and ‘Judge Dredd’. Asconfirmed by NYXchief Matt Davey, they are happy to see PokerStars “launching in New Jersey with over 20 titles from [NextGen studio]”.
Further expansion of PokerStars’ services in the US, Davey continues, is “part of [their] six-year licensing agreement with Amaya”, following the launch of their games on casino portals affiliated with PokerStars worldwide. According to PokerStars, NextGen-developed slot machines are enjoying a huge popularity in the European market, making it obvious these will also be offered to New Jersey players.
There are even more good news from Europe for NJ virtual gamblers, as NetEnt, too, will come up with their games on PokerStars platform to be launched in the state. NetEnt Americas head Björn Krantz expressed his confidence in his company’s wide product range fully capable of “[supporting] their strategy to build sustainable long-term digital casino growth in New Jersey”.